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The South of Russia is getting saturated with LED screens at a high pace. The LED screen in Rostov-on-Don is installed in a place carefully selected for the advertisers. The place is the Stachki Avenue - a crowded area of the city and the street that links the center with one of the residential districts "Zapadny".
The LED screen is placed on the "Sokol" commercial center that is a favourite for the local citizens. There are many pubs, cinema halls and restaurants nearby. The LED screen is imbedded into the wall of the complex which makes the LED screen look as a part of the complex.
More and more customers start discussing the purchase of the LED screen at the stage of designing the building. This allows for the engineers to work closely and achieve the harmony between the screen and the building. "ATV Outdoor Systems" has generated a lot of experience in working with such complex design projects.
One more interesting tendency: the customers tend to order lower pixel pitch to increase
the resolution of the LED screen. As a result, the physical resolution of the LED screen is only slightly lower than the existing TV standard.
LED screen parameters:
- Pixel pitch - 19 mm
- LED display resolution - 480 x 336 pixels (physical resolution)
- Image area dimensions - 9.12 x 6.28 meters
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